The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.
The Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme aims to support the promotion and marketing of Indian tourism in overseas markets.
The Ministry of Tourism launched the Marketing Development Assistance (MDA) Scheme under the Overseas Promotion & Publicity (OPP) Scheme. The scheme aims to provide financial support to tourism service providers approved by the Ministry of Tourism, Govt. of India or the respective State Government / Union Territory (UT) Administration for undertaking promotion and marketing of India in the overseas markets.
> Objectives:
To motivate stakeholders to promote tourism to the country from the overseas markets.
To enhance the visibility of the brand Incredible India in the overseas markets.
To augment foreign tourist arrivals to the country.
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For Tourism Service Providers
Financial support for study tours, and participation in travel shows/exhibitions/road shows in overseas markets (organized by the Ministry of Tourism) will be provided up to a maximum of ₹3,50,000/- per case/tour.
Sr. No. Particulars Extent of Support 1Economy class airfare for travel between India to another country and from there to a group of countries by air/rail.90%2Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.90%3Lodging expenses on overseas tour Max. 5 nights with an upper ceiling of room rate at ₹10,000/- per night.<br>
For Tourism Departments of State Governments / UT Administrations
Financial support for participation in overseas travel shows and exhibitions will be provided as follows:
Sr. No. Particulars Extent of Support1. Cost of built-up/furnished stall, electricity and water charges, participation fee, etc., at travel fair/exhibitions held overseas.Overall ceiling of ₹3,50,000/-.
2. Since, the representatives of State Govts and UTs are provided TA/DA by the States/UTs, the provisions of financial assistance towards international air fare and lodging are not applicable to them. <br>
For Tourism Service Providers /Tourism Departments of State Governments / UT Administrations
Financial support for online promotion of tourism destinations and products in overseas markets, including digital content creation, will cover 50% of the total cost, up to ₹1,00,000/- per financial year, subject to actuals.
Step 1: Online — Step 01
The TSP/SG/UT shall obtain Prior Approval from the Ministry of Tourism, Government of India, before undertaking a tour overseas.
Step 2: Online — Step 02
The applicants download the prior approval application form Annexure-I.
Step 3: Online — Step 03
In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
Step 4: Online — Step 04
Submit the duly filled and signed application form at least 21 days before the tour to the Assistant Director General (Overseas Marketing) via email at [email protected]. > Reimbursement Claims: After undertaking the tourism promotional activity/tour abroad for which Prior Approval had been accorded by the Ministry of Tourism the Tourism Service Provider / State Govt./ UT Administration will apply to reimbursement/claim.
Step 1: Online — Step 01
The applicants download the claim application form Annexure-II, III & IV.
Step 2: Online — Step 02
In the application form, fill in all the mandatory fields, and attach copies of all the mandatory documents (self-attest, if required).
Step 3: Online — Step 03
Submit the duly filled and signed application form within 45 days of completion of the activity to the Assistant Director General (Overseas Marketing), Ministry of Tourism via email at [email protected]. > NOTE: Submission of claims in physical form will not be accepted. <br>
Approved Tourism Service Providers and State Governments/UT Administrations can apply.
Sales tours, participation in travel fairs/exhibitions, online promotion, and digital content production are covered.
Up to 90% of air fare and travel fair costs, and lodging expenses up to [?]10,000 per night for a maximum of 5 nights, with an overall ceiling of [?]3.5 lakh per tour.
TSPs with FEE of [?]1 crore to [?]2 crore can undertake up to 2 tours; those with FEE of [?]2 crore and above can undertake up to 3 tours.
Submit the application and required documents at least 21 days before the tour via email to [email protected].
Submit the claim within 45 days of return, with required documents, via email to [email protected].
Yes, travel should be on Air India for sectors directly connected by Air India; otherwise, economy class on shorter routes by other airlines is permissible.
No, the applicant should not have claimed/received financial assistance for the same activity from any other Government department or agency.
Only TSPs approved by the Ministry of Tourism or State/UT Tourism Departments are eligible.
No, the scheme is for international promotional activities only.
Only one person, specifically the CEO, Managing Director, Director, Managing Partner, Proprietor, or a regular employee, can undertake the tour.
No, prior approval does not ensure financial support. Reimbursement is subject to the submission of complete claims and availability of funds.
Priority is given to service providers who have not availed of financial assistance in the past under the MDA Scheme.
Applications are accepted only on the official government portal.
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